Friday, September 30, 2005

Fishing

You'll find several analogies are used to convey important concepts about MLM.

One of these is fishing and it relates to prospecting.

Imagine that you are fishing from a boat with a single rod, line and bait and let's say you have to wait around an hour on average to catch a fish.

How could you catch more fish per hour? Put out more lines and bait.

The same principle applies to prospecting. An almost exact analogy is placing postcards in shop windows advertising your business opportunity.

If you put just one postcard in one shop window, you might expect 2-3 enquiries a month.

If you want more enquiries, place more postcards in more shop windows.

There are many methods where it takes just a short time to set up and then leave running with no further work on your part, and every now and again you'll get a bite!

Other fishing methods:
  • Adverts
  • Posting on forums
  • Giving out business cards (because people tend to keep them)
  • Autoresponders - can send infrequent emails to a prospect list

You only have so many hours in a day - these methods can be working for you when you can't be!

To your success.

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