Prospecting

Prospecting is a term for looking for prospects.

Remember your list?

All the time, you should be working through the names on your list, exposing them to the business one way or another.

But unless you're also continually adding new names to your list, you're going to run out of people to contact.

Prospecting is how we look for new names for our list.

There are hundreds of ways to prospect. Choose some from the picnic table and incorporate them into your DMO.