Use a Funnel

Think of a funnel as being a way to get leads from different sources and 'funnel' them into one of your prospecting pipelines.

So your funnel is your collection of methods that you're using for 'prospecting' - looking for prospects. (see also fishing)

The bigger your funnel (i.e. the more methods you're using), the more people you'll be feeding into your prospecting pipeline and the more results you'll get.

Placing adverts is a good example. You could place one advert leading people to your website (the start of a prospecting pipeline) but you could also give out flyers leading people to the same website, thus widening your funnel.

To your success.